New brand reflects the company’s growth and mission to reshape how companies
manage IT asset recovery by providing innovative, software-driven solutions. 

INDIANAPOLIS, Ind. | August 31, 2021 – Mobile reCell, the only software-driven solution for corporate-owned IT asset recovery, today announced the company’s complete rebranding, introducing a new visual identity. The new brand represents the company’s growth and mission to reshape how companies manage IT asset recovery by providing innovative, software-driven solutions.

Designed to help organizations ensure data security, recover maximum value, automate manual processes and deliver a sustainable solution, Mobile reCell’s asset recovery platform automates the recovery, repurpose, reselling and recycling of corporate-owned IT assets. 

Over the past year, Mobile reCell has solidified its status as the market leader for software-driven IT asset recovery. With a nearly 200 percent year-over-year growth in revenue and an increase in partner engagements, the company has more than doubled the size of its team to keep up with demand. 

Mobile reCell’s growth reflects the increasing need for software-driven solutions and automation within the IT asset recovery industry. IT teams everywhere are realizing a better way to reclaim corporate-owned assets—with less effort and in a shorter amount of time. The recent data breaches of the Colonial Pipeline Company and many others have confirmed the importance of securing valuable corporate data most often held on mobile devices. There have been 1,767 publicly reported breaches in the first six months of 2021. 

“Companies are finding it increasingly difficult to recover their IT assets, such as smartphones, tablets and laptops, from employees,” said Ben Jones, Founder and CEO of Mobile reCell. “With the software automation and configurable workflows available within our recovery platform, our customers are realizing more than three times the industry average in asset recovery ” 

From a design perspective, Mobile reCell’s brand identity is more than a simple image. The intentional design was produced by Kaitlyn McKamey, Creative Manager. Mobile reCell’s new brand validates its long-standing reputation as the friendly, fair and transparent IT asset recovery partner who does the right thing—even when it is not the easy thing. 

The brand’s new logomark includes a wave, representing a progressive, innovative and non-stop flow that continues upward and onward as the innovative thought leader within the IT asset recovery industry. Within the wave are four ascending and descending points representing Mobile reCell’s four core values: integrity, innovation, inclusivity and impact.

“A visual identity captures attention, builds recognition and helps establish how Mobile reCell is perceived,” said Ryan Simmons, Director of Marketing at Mobile reCell. “It is important for us to ensure our visual brand and messaging align with our mission and core values as we continue to grow. I couldn’t be happier with what our team has assembled, and I’m excited to finally share it with the world!” 

To learn more about how Mobile reCell can help you recover corporate-owned IT assets, visit mobilerecell.com.


About Mobile reCell

Mobile reCell provides the only software-driven solution for corporate-owned IT asset recovery, designed to help organizations ensure data security, recover maximum value, automate manual processes, and deliver a sustainable solution. The asset recovery platform provides complete visibility into asset tracking, processing, and a secure chain of logistics as it automates the recovery, repurpose, reselling, and recycling of corporate-owned IT assets. Mobile reCell’s success is driven by a commitment to deliver an unparalleled customer experience with unrivaled technology. To learn more about Mobile reCell’s solutions, visit mobilerecell.com.

Media Contact

Christi Vawter
Mobile reCell
Senior Marketing Manager
christina.vawter@mobilerecell.com